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While the Covid-19 pandemic hits the European continent again with full force, the Chinese platform Alibaba celebrates the results of its 2020 Single Day edition, which was a great success, especially for the luxury brands that participated in the operation.
On Wednesday, November 11 at 5 p.m. (French hour), the 2020 Single Day season ended with 498.2 billion yuan (or $ 74.1 billion and 62.9 billion euros) on the counter. This figure represents a new record compared to the 268.4 billion yuan obtained by Alibaba in 2019.
The reason for obtaining such a score can be explained by the fact that the sales took place over a total of five days, from November 1 to 3, as well as throughout the day of November 11. On that date already, the Chinese giant had announced that more than 340 brands had exceeded 100 million yuan in sales. Among them are many brands in the luxury sector, such as L’Oréal, Estée Lauder and Lancôme.
To offset the impact of the Covid-19 pandemic, Alibaba launched a whole set of devices available for these brands, promoted by Key Opinion Leaders (KOL) through various streaming sessions. The lats 30 minutes of the Single Day were broadcast live, as a virtual event: “Understanding the 11th: Alibaba’s Mega Shopping Festival.”
Finally, this twelfth edition of the Global Shopping Day was a true celebration of e-commerce on a global scale. For the occasion, Alibaba invited eminent personalities, including Michael Jordan, the face of Uncle Bud brand. The latter entered the Chinese market thanks to a partnership with Tmall, an Alibaba platform whose main mission is to support foreign brands in developing their activities in China. Fashion designer Diane von Furstenberg also attended the event and said that she was “very flattered that her designs appeal to a new generation of Chinese consumers.”
However, Diane von Furstenberg’s brand was not the only one to have been honored at the event which also promoted the companies L’Oréal or Etam. These last two brands were participating to the Single Day for the first time, as was the Christofle brand. In May 2020, the latter had started selling on Tmall, showing the weight acquired by Alibaba’s devices in the luxury sector. The president of the firm, Michael Evans, clarified in this sense that “the Chinese market is open to the whole world, for the big brands as well as the smallest. For all these brands, a Chinese and digital strategy is essential to prepare the future.”
Read also > SHOPPING : SEPT IDÉES DE CADEAUX BEAUTÉ POUR NOËL [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
While the Covid-19 pandemic hits the European continent again with full force, the Chinese platform Alibaba celebrates the results of its 2020 Single Day edition, which was a great success, especially for the luxury brands that participated in the operation.
On Wednesday, November 11 at 5 p.m. (French hour), the 2020 Single Day season ended with 498.2 billion yuan (or $ 74.1 billion and 62.9 billion euros) on the counter. This figure represents a new record compared to the 268.4 billion yuan obtained by Alibaba in 2019.
The reason for obtaining such a score can be explained by the fact that the sales took place over a total of five days, from November 1 to 3, as well as throughout the day of November 11. On that date already, the Chinese giant had announced that more than 340 brands had exceeded 100 million yuan in sales. Among them are many brands in the luxury sector, such as L’Oréal, Estée Lauder and Lancôme.
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Déjà un compte ? Connectez-vous.[/vc_cta][vc_column_text]Featured Photo : © Single Day 2020, Alibaba[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles”][vc_column][vc_column_text]
While the Covid-19 pandemic hits the European continent again with full force, the Chinese platform Alibaba celebrates the results of its 2020 Single Day edition, which was a great success, especially for the luxury brands that participated in the operation.
On Wednesday, November 11 at 5 p.m. (French hour), the 2020 Single Day season ended with 498.2 billion yuan (or $ 74.1 billion and 62.9 billion euros) on the counter. This figure represents a new record compared to the 268.4 billion yuan obtained by Alibaba in 2019.
The reason for obtaining such a score can be explained by the fact that the sales took place over a total of five days, from November 1 to 3, as well as throughout the day of November 11. On that date already, the Chinese giant had announced that more than 340 brands had exceeded 100 million yuan in sales. Among them are many brands in the luxury sector, such as L’Oréal, Estée Lauder and Lancôme.
[…][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fabonnements-et-newsletter-2-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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