What better place to celebrate its 90th anniversary than this Parisian fashion institution? For the fall season, Air France is pulling out all the stops at Galeries Lafayette Haussmann to celebrate its sartorial and lifestyle heritage in style.
Air France and French elegance: a long-standing marriage that should be celebrated in style.
To celebrate its 90th anniversary, the French airline, ambassador of French good taste the world over, is teaming up with an institution of Parisian chic: the Galeries Lafayette flagship store on Boulevard Haussmann.
From September 28 to October 10, the partnership will feature a number of eye-catching initiatives.
Five iconic dresses
First and foremost, Galeries Lafayette customers and pedestrians strolling along Boulevard Haussmann will be able to admire, in the flagship’s twelve windows, a collection of five unique dresses, which the company has chosen to celebrate its 90th anniversary, as well as a selection of its most beautiful heritage pieces.
This “highlights 90 years of comfort, legendary aircraft, designer uniforms, on-board gastronomy and design”, says Air France.
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The creation of these five iconic dresses was entrusted to Xavier Ronze, who comes from another, typically Parisian institution, and just a stone’s throw from the department store, as he is responsible for the costume workshops for the ballet of the Opéra national de Paris.
His brief? To “translate” through these creations “the airline’s various strengths: aircraft and technology; uniforms and fashion; its emblematic posters promoting its vast network; gastronomy and tableware; design and architecture”.
To achieve this, Xavier Ronze drew on both the company’s heritage and contemporary pieces.
“Each dress is a journey through these themes, which have enabled Air France to always offer the best of its time, and even to be a pioneer, ahead of its time”, underlines Air France.
Fashion shows
Also illustrating Air France’s close ties with French chic, fashion shows will allow visitors to (re) discover the company’s 90-year clothing heritage…
In a dedicated area of the department store, mannequins dressed in uniforms designed for the company by pilots, flight crews, airport staff and mechanics can be admired, subject to payment of a reservation fee on the Galeries Lafayette website. Far from the banal suit, the models feature chic designs by the greatest names in Haute Couture, including Christian Dior, Cristóbal Balenciaga and Christian Lacroix!
Pop-up stores
Last but not least, there will be free direct access to pop-up stores featuring a range of objects created or reissued for the 90th anniversary. Depending on your means and passions, you’ll be able to choose from fashion accessories created in collaboration with Vanessa Bruno, Bernardaud, Brun de Vian-Tiran, Delsey or Le parapluie de Cherbourg; a vintage travel bag or one of Air’s iconic posters, from a “90 years” collection of kits, notebooks, postcards and luggage tags, unless you prefer a model of an Air France plane…
For its 90th anniversary, Air France is also extending the range of lifestyle items available for sale: the airline will be offering fans the chance to purchase the tableware service designed by painter Jean Picart Le Doux, which enabled its passengers in First and Business classes from 1966 to the 2000s to treat themselves in style. All the proceeds from this sale will be donated to the Air France Foundation, which has been helping children around the world for 30 years.
Finally, Air France has also thought of those who couldn’t make it to the department store: they will be able to find this special 90th anniversary collector’s range on the Air France Shopping online site.
But for those of you who’ve been half-heartedly returning to the metro-work-sleep routine, and are already sorely missing the atmosphere of the airport and vacations, a visit to Galeries Lafayette Haussmann will soon be in order!
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Featured photo: © Air France x Galeries Lafayette
