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[Luxus+ Magazine] Advertising and luxury: five unforgettable commercials

Advertising has always been a very popular means of communication for luxury brands, which have understood the importance of capturing attention in just a few seconds. Let’s take a look at the five most memorable luxury ads.

 

Play it like Hermès

 

For the release of its spring-summer 2018 collection, the house of Hermès created a playful communication campaign, setting up four small scenes, declined according to the categories of the house of Hermès (fashion, jewelry, silk and the art of table).

 

 

Under the title Play it like Hermès, the ad invites fun and lightness magyargenerikus.com. The campaign’s photographer, Jack Davinson, only 27 years old, directs the campaign and breathes life into it from the millenials generation to which he belongs.

 

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The editorial team

Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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