As the holiday season approaches, Dom Pérignon champagne is getting a pop icon makeover via a new creation with Lady Gaga.
Dom Pérignon has released two new champagne boxes with a Lady Gaga touch. In addition to these boxes, the champagne brand offers a digital pop-up store. In it, visitors will find a creation imagined by the singer, wrapping a jeroboam of Dom Pérignon Rosé Vintage 2005.
100 bottles stylized by Lady Gaga are available in preview: Dom Pérignon Rosé Vintage 2006, and Dom Pérignon Vintage 2010 and their exclusive and numbered digital version at a price of 345 and 200 euros respectively.
Dom Pérignon was accompanied by the creative agency Dare Win and the production studio Renaissance FT to digitize its bottles using NFT. Each box will include a bottle delivered at home as well as a 3D NFT version to keep.
In London, you can already discover the physical pop-up store at Harrods, until November 29. In Paris, the pop collaboration will be at La Grande Epicerie, from November 29.
To discover this very glittery collaboration and the digital pop-up store, click here.
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Featured photo : © Dom Pérignon
