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New luxury accessories brand Oushaba has launched its first collection, “Connection Salvaged”. It recycles electronic waste and fuses it with gold and precious stones to create high-end jewelry.
If you pass someone with an electronic card as a pendant, don’t think they’re crazy! It’s just the first collection from London-based luxury accessories brand Oushaba. The jewelry house has actually launched a collection of 38 pieces of jewelry, titled “Connection Salvaged”, made from used phone circuit boards, USB sticks and charging cables.
The collection includes necklaces, earrings, bracelets and rings, made from 22-karat yellow or 18-karat white gold and silver. The jewelry, adorned with diamonds, rubies, emeralds and sapphires, seems to draw its inspiration from ancient Egyptian, Greek and Roman jewelry.
Like the e-waste, the gold and silver used in the manufacturing process are from recycled industrial waste. The gemstones, meanwhile, come from suppliers certified by the Responsible Jewellery Council. The brand also said customers have the option of customizing their jewelry using components from their own phones.
“Our jewelry is handcrafted by third-generation goldsmiths in Sicily using traditional lost-wax casting techniques and time-honored traditions, combined with modern materials”, Oushaba says.
Sustainable collection
In 2019, the amount of e-waste generated worldwide reached 53.6 million tons, a 5% increase from 2014. This amount is expected to continue to increase and reach 74 million tons by 2030, according to projections from a 2020 Global E-waste Monitor study. In addition, the report states that only 17.4% of e-waste generated in 2019 was recycled.
Gillian Carr, the co-founder of Oushaba, points out that a lot of e-waste ends up in landfills and wants to “challenge people’s idea of what waste is and what luxury is.” “These e-waste components are really beautiful, with amazing colors, shapes and features, similar to a piece of jewelry”, she adds.
Oushaba’s jewelry is sourced from local electronics repair shops. Even its packaging is eco-friendly. For example, the jewelry brand insisted that each piece ordered come in a custom-made box made of sustainable or recycled wood, with the interior made of reclaimed fabric and cork itself.
The pieces are currently sold online on Oushaba’s official website and in the brand’s showroom in South Kensington, for prices ranging from 580 to 16,820 euros.
Read also >2022: record growth for watches and jewelry
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New luxury accessories brand Oushaba has launched its first collection, “Connection Salvaged”. It recycles electronic waste and fuses it with gold and precious stones to create high-end jewelry.
If you pass someone with an electronic card as a pendant, don’t think they’re crazy! It’s just the first collection from London-based luxury accessories brand Oushaba. The jewelry house has actually launched a collection of 38 pieces of jewelry, titled “Connection Salvaged”, made from used phone circuit boards, USB sticks and charging cables.
The collection includes necklaces, earrings, bracelets and rings, made from 22-karat yellow or 18-karat white gold and silver. The jewelry, adorned with diamonds, rubies, emeralds and sapphires, seems to draw its inspiration from ancient Egyptian, Greek and Roman jewelry.
Like the e-waste, the gold and silver used in the manufacturing process are from recycled industrial waste. The gemstones, meanwhile, come from suppliers certified by the Responsible Jewellery Council. The brand also said customers have the option of customizing their jewelry using components from their own phones.
“Our jewelry is handcrafted by third-generation goldsmiths in Sicily using traditional lost-wax casting techniques and time-honored traditions, combined with modern materials”, Oushaba says.
Sustainable collection
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New luxury accessories brand Oushaba has launched its first collection, “Connection Salvaged”. It recycles electronic waste and fuses it with gold and precious stones to create high-end jewelry.
If you pass someone with an electronic card as a pendant, don’t think they’re crazy! It’s just the first collection from London-based luxury accessories brand Oushaba. The jewelry house has actually launched a collection of 38 pieces of jewelry, titled “Connection Salvaged”, made from used phone circuit boards, USB sticks and charging cables.
The collection includes necklaces, earrings, bracelets and rings, made from 22-karat yellow or 18-karat white gold and silver. The jewelry, adorned with diamonds, rubies, emeralds and sapphires, seems to draw its inspiration from ancient Egyptian, Greek and Roman jewelry.
Like the e-waste, the gold and silver used in the manufacturing process are from recycled industrial waste. The gemstones, meanwhile, come from suppliers certified by the Responsible Jewellery Council. The brand also said customers have the option of customizing their jewelry using components from their own phones.
“Our jewelry is handcrafted by third-generation goldsmiths in Sicily using traditional lost-wax casting techniques and time-honored traditions, combined with modern materials”, Oushaba says.
Sustainable collection
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