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Watch exports rose sharply in the first month of the year. The figures vary according to country and continent, with the market clearly dominated by the USA.
In one year, watch exports rose by 8.6% to 1.86 billion Swiss francs, driven by two segments: inexpensive watches and much more prestigious models.
Precious metal watches saw their revenues grow by 13.1% to 579.5 million Swiss francs: “They alone generated nearly half of the growth in January, although they account for only 3% of total volumes,” said the Federation of the Watch Industry (FH).
Steel timepieces totaled exports of more than 690 million Swiss francs, an increase of 4.6%. Watches made of other metals saw their sales abroad increase by a third to 106 million Swiss francs. Only bimetallic watches (made of two metals) fell by 3.3% to 335 million Swiss francs.
Decline in China
Exports to the United States totalled more than 318 million Swiss francs, a clear increase (+25%) over a year. Exports to Hong Kong jumped by 10.3% to 168 million euros, gradually returning to their 2021 level.
For the second most important market, China, the situation has unfortunately not improved for the moment, with a decline of 17.3% to CHF 185.2 million.
In addition to these three important markets, the 100 million Swiss franc mark was also passed in Japan with 115 million (-8.8%), in Singapore with 111.5 million (+19.7%), in the United Kingdom with 106.1 million (+5.2%) and in Germany with 104.9 million Swiss francs (+19.9%).
France is the ninth most important export market with 84.6 million Swiss francs (+16.8%).
Surprisingly, the two types of watches that saw their sales increase were two extremes: those costing less than 200 Swiss francs and those costing more than 3000 Swiss francs. In the mid-range, exports are down, both for timepieces priced between 200 and 500 francs and for the higher end, between 500 and 3000 Swiss francs.
Read also >Watchmaking: Audemars Piguet unveils a new 2 million euro model
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Watch exports rose sharply in the first month of the year. The figures vary according to country and continent, with the market clearly dominated by the USA.
In one year, watch exports rose by 8.6% to 1.86 billion Swiss francs, driven by two segments: inexpensive watches and much more prestigious models.
Precious metal watches saw their revenues grow by 13.1% to 579.5 million Swiss francs: “They alone generated nearly half of the growth in January, although they account for only 3% of total volumes,” said the Federation of the Watch Industry (FH).
Steel timepieces totaled exports of more than 690 million Swiss francs, an increase of 4.6%. Watches made of other metals saw their sales abroad increase by a third to 106 million Swiss francs. Only bimetallic watches (made of two metals) fell by 3.3% to 335 million Swiss francs.
Decline in China
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Watch exports rose sharply in the first month of the year. The figures vary according to country and continent, with the market clearly dominated by the USA.
In one year, watch exports rose by 8.6% to 1.86 billion Swiss francs, driven by two segments: inexpensive watches and much more prestigious models.
Precious metal watches saw their revenues grow by 13.1% to 579.5 million Swiss francs: “They alone generated nearly half of the growth in January, although they account for only 3% of total volumes,” said the Federation of the Watch Industry (FH).
Steel timepieces totaled exports of more than 690 million Swiss francs, an increase of 4.6%. Watches made of other metals saw their sales abroad increase by a third to 106 million Swiss francs. Only bimetallic watches (made of two metals) fell by 3.3% to 335 million Swiss francs.
Decline in China
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