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[Luxus+ Magazine] A brief history of luxury: Milan Fashion Week

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Since 1958, Italian Fashion Week has been held twice a year in Milan and is organized by the association Camera Nazionale della Moda Italia (the National Chamber of Italian Fashion). On the occasion of Milan’s Spring/Summer 2022 Fashion Week, which starts this friday, we look back at the history of the most atypical fashion week in the Big Four.

 

Milan Fashion Week, born in 1958, is the second Fashion Week in history, ahead of Paris Fashion Week in 1973 and London Fashion Week in 1984, and after New York Fashion Week, founded in 1943 under the name “Press Week“, which however only became officially New York Fashion Week in 1993.

 

Milan Fashion Week has a particularity, it presents mainly brands and designers from its country, while other cities frequently host foreign designers, such as the French brand Lacoste which shows in New York.

 

If today Milan is recognized worldwide as the Italian capital of fashion, this was not always the case. In fact, Italian fashion used to be only local until the end of World War II, when the country was able to impose itself on the international scene.

 

Fashion show organized in Florence by Giovanni Battista Giorgini, February 12, 1951.

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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