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Sephora makes its comeback in Great Britain

Sephora is returning to the UK, online and soon in physical stores, 17 years after it left.

 

The famous beauty and make-up retailer Sephora is finally making a comeback in the UK, after 17 years of absence and many rumors. In the 2000s, the LVMH-owned brand had about nine stores operating in the UK, which closed in 2005. It is currently present in countless cities around the world.

 

That changed about a year ago, when Sephora bought online beauty company FeelUnique. In an interview with Glamour, the company confirmed its arrival in the U.K., starting with a website and an app, which is scheduled to launch on October 17. The major retailer is also said to have plans for physical expansion, with rumors already circulating that it will open its first physical store in the spring of 2023, in London.

 

Rebranded as “Sephora,” FeelUnique, has an Irish version of the site, which will likely also switch to the LVMH brand. And a physical store could also open in the Irish capital.

 

Read also > Sephora tests the parapharmacy in France

 

Featured photo : © DR

Hélène Cougot

Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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