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Francéclat, the professional and economic committee for goldsmiths, tableware, watches, jewelry, and jewelry, unveiled last May its report on the key figures for 2021 on the tableware industry. A look at the evolution of the sector and its economic values.
Despite numerous disruptions due to the health crisis or the rise in energy prices, the tableware sector has shown a beautiful resilience and a significant development compared to previous years.
The sector has identified four drivers for this development: the enthusiasm of the French for their interiors (+13% compared to 2020), an enthusiasm for products and the CSR dimension that accompanies them, a sustained demand from the hotel and restaurant industry and a growing footprint of luxury brands in the home.
Gwenaëlle L’Hénoret, vice president of marketing for Arc International EMEA, the global benchmark for tableware, commented on the data, saying: “The release from containment and the reopening of restaurants in May 2021 has had a very positive impact on the entire industry. All of a sudden, we were overwhelmed by a very large influx of orders from the restaurant sector, which we are still struggling to satisfy today” .
In addition, the share of luxury houses that engage in tableware has been growing for several years. The latter has also played a role in the good economic results of the sector. Like Versace or Hermès, Dior Maison has also unveiled a rich collection of tableware that plays with the toile de Jouy, emblem of the Dior house and symbol of French know-how.
“Dior Maison is positioned as the leading couture brand for tableware. We don’t produce directly, and we have to rely on the best porcelain, earthenware, glass and crystal makers, while making sure that French manufacturers are given priority. The interest of French and foreign customers for our collections and the development of our activities thus benefits the entire tableware industry,” emphasizes Blandine Franc, International Marketing Director for Dior Maison.
What were the economic results of the tableware sector in 2021?
In 2021, this sector experienced a strong increase in its main values. The French tableware industry achieved a turnover of 1.2 billion euros excluding tax, which is 18% more than in 2020 and 4% more than in 2019. Exports reached a sum of 0.9 billion euros and imports, 1.4 billion euros; changes of 22% and 24% respectively against 2020.
The main destination countries are Germany (10%, France’s leading customer for silverware, cutlery and knives), the United States, Spain and the United Kingdom, all three at 8%, and Italy (7%, leading customer for tableware).
Moreover, in all French distribution channels, sales have increased by 9%, while specialty stores have benefited more from the French craze with an increase of 25%.
In detail, it is the production of glassware that brought in the most in 2021, with 571 million euros, +15% compared to 2020. Then follows the tableware with 405 million euros (+20%) and, finally, silverware, cutlery and knives with a total revenue of 220 million euros, marking an increase of 21% compared to 2021 and 14% compared to 2019.
Market experts were notably confident at the end of 2021 for the year 2022, such as Michel Bernardaud, Chairman of the Management Board of Bernardaud, who anticipates an annual growth of about 20%. But with the Ukraine-Russia crisis and the price of energy still rising, nothing seems more certain.
However, the leaders of the sector will certainly be able to count on a strong national demand, as the sanitary restrictions have gradually evaporated since the beginning of the year and as the summer has arrived, it is time again to gather around the table.
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Francéclat, the professional and economic committee for goldsmiths, tableware, watches, jewelry, and jewelry, unveiled last May its report on the key figures for 2021 on the tableware industry. A look at the evolution of the sector and its economic values.
Despite numerous disruptions due to the health crisis or the rise in energy prices, the tableware sector has shown a beautiful resilience and a significant development compared to previous years.
The sector has identified four drivers for this development: the enthusiasm of the French for their interiors (+13% compared to 2020), an enthusiasm for products and the CSR dimension that accompanies them, a sustained demand from the hotel and restaurant industry and a growing footprint of luxury brands in the home.
Gwenaëlle L’Hénoret, vice president of marketing for Arc International EMEA, the global benchmark for tableware, commented on the data, saying: “The release from containment and the reopening of restaurants in May 2021 has had a very positive impact on the entire industry. All of a sudden, we were overwhelmed by a very large influx of orders from the restaurant sector, which we are still struggling to satisfy today” .
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Francéclat, the professional and economic committee for goldsmiths, tableware, watches, jewelry, and jewelry, unveiled last May its report on the key figures for 2021 on the tableware industry. A look at the evolution of the sector and its economic values.
Despite numerous disruptions due to the health crisis or the rise in energy prices, the tableware sector has shown a beautiful resilience and a significant development compared to previous years.
The sector has identified four drivers for this development: the enthusiasm of the French for their interiors (+13% compared to 2020), an enthusiasm for products and the CSR dimension that accompanies them, a sustained demand from the hotel and restaurant industry and a growing footprint of luxury brands in the home.
Gwenaëlle L’Hénoret, vice president of marketing for Arc International EMEA, the global benchmark for tableware, commented on the data, saying: “The release from containment and the reopening of restaurants in May 2021 has had a very positive impact on the entire industry. All of a sudden, we were overwhelmed by a very large influx of orders from the restaurant sector, which we are still struggling to satisfy today” .
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