Dior strikes hard in the land of the morning calm. In this market, which is not really a market that loves fashion and innovation, audacity has indeed paid off.
On April 30, the LVMH group’s House organized its first fashion show in Korea, in Seoul, its capital. In addition to this presentation of the Fall 2022 pre-collection designed by Maria Grazia Chiuri, the House opened an ephemeral concept store, completely new and spectacular, in the heart of Seongsu-dong.
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Featured photo : © Dior
