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On the occasion of the first anniversary of their collaboration, the car manufacturer Porsche and the Swiss watchmaker TAG Heuer are stationed at the Bon Marché Rive Gauche in Paris until April 24 to live a unique experience.
The two Houses are temporarily installing an electric service station on the ground floor of the department stores’, with vintage and pop accents, called “Drive Me Crazy”. The objective? To offer a unique and immersive experience to visitors to the Bon Marché Rive Gauche, through a larger-than-life scenography, from the entrance through the rollers inspired by “car washes” to the windows inspired by the design of gas pumps.
Visitors will be able to experience the Porsche experience by trying out driving on a circuit, while the youngest visitors will be able to enjoy the dedicated play area. On this special occasion, Porsche will present its range of VAE (electrically assisted bicycles) and its line of products and accessories, inspired by the 1972 911 2.7 RS model, which celebrates its 50th anniversary this year, as well as pieces from the “Drive Me Crazy” capsule collection.
Through this pop-up store, watch enthusiasts will be able to discover the latest TAG Heuer creations such as the Monaco chronograph, the Carrera Trois Aiguilles collection and the recently revealed TAG Heuer Connected.
To live the experience to the full, a photo corner is available to visitors to keep a souvenir of this totally “crazy” and original experience. Those with a sweet tooth will be able to enjoy a few delicacies made by the two-starred chef at the pop-up store’s “Cafet’ by Stéphanie Le Quellec”.
Read also > TAG HEUER UNVEILS ITS TWO NEW CONNECTED CALIBRE E4 WATCHES
Featured photos : © Porsche x TAG Heuer[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
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L’expert du travel retail TFWA améliore et affine le développement de sa plateforme numérique : TFWA 365.
À l’occasion du salon TFWA World Exhibition & Conference en octobre dernier, le Président de TFWA avait annoncé le lancement d’une plateforme dédiée aux professionnels du duty free et du travel retail
Cette plateforme est une ressource unique, permettant aux professionnels du secteur de découvrir les derniers développements du marché et les stratégies innovantes. Elle permet également de créer des réseaux avec leurs pairs et de découvrir les tendances clés qui animent le marché mondial du travel retail, à la fois pendant les événements TFWA et tout au long de l’année.
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