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At a time when brands are becoming aware that they have a role to play in sustainable development and on a social level, B-Corp certification is becoming the sure value of a respectful company. Here are some explanations.
The B Corp (Benefit Corporation) label was born in 2006 in Philadelphia, USA. Three entrepreneurial friends, Bart Houlahan, Jay Coen Gilbert and Andrew Kassoy, had a common goal: to certify private companies that integrate social, societal and environmental objectives into their mission, business model, workforce, products or services. Since then, the B Corp movement has been promoting strong values for change around the world to make companies “a force for good” and to distinguish those that reconcile profit with the collective interest.
Social and environmental objectives
The B-Corp label is based on requirements that focus on five areas of impact: Governance, Employees, Community, Environment and Customers. The objective of B Corp is to certify companies that integrate social, societal and environmental objectives into their business model and operations. B Corps want to make a positive contribution to society. In addition to their own progress, they are developing the principle of interdependence: Projects between B Corps are privileged and B Corps seek to pollinate their entire ecosystem of suppliers, customers and partners.
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Today, more than 3,400 companies are B Corp certified in 70 countries and the movement was established in France in 2015 at the initiative of the firm Utopies. Bringing together more than 100 member companies of the community in France, the association Loi 1901 B Lab France was born in 2019 in order to animate the community and to bring the voice of the movement in the public debate. The community is growing day by day, and benefits from numerous working groups, sharing of best practices and federating events.
Getting certified
Certification is a designation indicating that a company meets high standards of verified performance, accountability and transparency on factors ranging from employee benefits and charitable giving to supply chain practices and raw materials.
In order to achieve certification, a company must demonstrate high social and environmental performance by achieving an Impact Assessment B score of 80 or higher. Companies must answer more than 300 questions and wait up to ten months to obtain the certification after applying for it. In addition, the process to obtain and maintain certification is rigorous and requires the commitment of company teams and departments. Approximately 60% of companies do not achieve certification on the first try, and the criteria are among the most demanding of the global labels.
Among the companies certified by B-Corp in France, we find the luxury house Chloé, the ready-to-wear brand Sézanne or Vestiaire Collective. The certification is a sign that CSR is moving forward and should attract other luxury brands in the future.
Read also> CHLOÉ BECOMES THE FIRST LUXURY FASHION BRAND TO ACHIEVE B CORP CERTIFICATION
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At a time when brands are becoming aware that they have a role to play in sustainable development and on a social level, B-Corp certification is becoming the sure value of a respectful company. Here are some explanations.
The B Corp (Benefit Corporation) label was born in 2006 in Philadelphia, USA. Three entrepreneurial friends, Bart Houlahan, Jay Coen Gilbert and Andrew Kassoy, had a common goal: to certify private companies that integrate social, societal and environmental objectives into their mission, business model, workforce, products or services. Since then, the B Corp movement has been promoting strong values for change around the world to make companies “a force for good” and to distinguish those that reconcile profit with the collective interest.
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At a time when brands are becoming aware that they have a role to play in sustainable development and on a social level, B-Corp certification is becoming the sure value of a respectful company. Here are some explanations.
The B Corp (Benefit Corporation) label was born in 2006 in Philadelphia, USA. Three entrepreneurial friends, Bart Houlahan, Jay Coen Gilbert and Andrew Kassoy, had a common goal: to certify private companies that integrate social, societal and environmental objectives into their mission, business model, workforce, products or services. Since then, the B Corp movement has been promoting strong values for change around the world to make companies “a force for good” and to distinguish those that reconcile profit with the collective interest.
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