Fourth born of the Collezione Privata, Valmont reveals its brand new perfume “Just Bloom”.
Valmont completes its Collezione Privata with the release of its brand new fragrance “Just Bloom“. After Jazzy Twist and its gourmand floral tone, Lady Code with its more chypre allure and Private Mind with its floral leather scent, Just Bloom reveals a new personality.
“Bloom” is a word that has various meanings in French such as flower or blooming. It is this last word that inspired Valmont to create this brand new eau. Just Bloom tells the story of a double blossoming, that of the woman who wears it, as well as that of the flowers it sublimates.
“With Just Bloom, I wanted to show a different side of a woman’s personality. Full of joy, strength of character, fulfilled by a life rich in beautiful stories rankhaya.com. A confident, radiant and modern woman, in total harmony with her time. I expressed this harmony with the strength of a white floral bouquet. I wanted to sculpt a new material with a sparkling white glow,” explains Sophie Vann Guillon, CEO and perfume editor at Valmont.
Just Bloom is a bouquet of white flowers, a symbol of femininity, sculpted in a sober and refined way. A modern signature, a white floral that defines a new elegance. Sophie Vann Guillon’s favorite flower, lily of the valley in the top note evokes freshness and joy, complemented by gardenia in the heart note, an opulent floral bouquet with sunny and comforting accords. Finally, the base note is ambergris, which brings strength and authenticity to the composition, for a timeless fragrance that has been thought out in an original way thanks to a perfect mastery of each ingredient.
For this fresh and powerful bouquet, Sophie Vann Guillon has chosen Florence Idier, a virtuoso of lily of the valley tuning with whom she shares a passion for white flowers. Together, they have succeeded in modernizing the code of musky aldehydic florals by playing on the balance of the composition with this unexpected approach between a fresh start and a warm base.
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Featured photo : © Valmont
