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The #FatBabesInLuxury movement has been taking over social networks for some time now, calling for greater morphological diversity in the luxury sector. Let’s take a look at the origin of this hashtag.
On Instagram, Twitter or TikTok, many Internet users are concerned by the emerging movement of #FatBabesInLuxury, calling for greater diversity of sizes in the luxury industry and especially on the catwalks of Fashion Week, where plus-size models are still rare.
The founders of the movement
While in the world of ready-to-wear or fast-fashion, a great diversity of bodies and morphologies are represented today, this desire for inclusiveness is not as strong for haute couture. That’s why, last April, Katie Sturino and Nicolette Mason decided to open the dialogue through the hashtag #FatBabesInluxury in order to raise awareness about these issues.
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Katie Sturino, creator of the beauty brand Megababe and author of Body Talk, and Nicolette Mason, fashion blogger in New York, decided to bring the voice of many women who want to wear luxury, but whose sizes are generally not available because few luxury houses offer pieces above size 44, and whose bodies are absent from the major fashion shows.
Luxury houses and morphological diversity
Although some houses have already made a step forward for the morphological diversity of the environment, as is the case for example Chanel, which invited the model Jill Kortleve for its parade in March 2020. The young woman became the first size 40 to parade for Chanel, although this size is the most worn by French women.
For its spring-summer 2021 collection, the Italian house Versace invited three plus-size models to its fashion show last September in Milan: Jill Kortleve, Alva Claire and Precious Lee. If these initiatives are multiplying, they are still too rare and have pushed Katie Sturino and Nicolette Mason to stand up to protest against this stigmatizing situation for a majority of women.
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“There is still work to be done to make fashion more inclusive and accessible […] Whether we like it or not, luxury sets the tone and largely influences the rest of the fashion industry […] And while I don’t need fashion to feel validated, I do want to see more fair representation of people […] And I’m not talking about “acceptable” fat. I want to see more #FatBabesInLuxury,” protests fashion blogger Nicolette Mason.
“I love pretty bags, pretty shoes and pretty clothes (especially when they’re in my size)! But collection after collection, we have to admit that brands like Dior, Louis Vuitton and Chanel work almost exclusively with models, influencers and stringy ambassadors. All this sends a strong message: plus sizes are NOT part of their vision of luxury,” says Katie Sturino on Instagram.
The reactions to the hashtag
Many Internet users have reacted to the emergence of the #FatBabesInLuxury movement, launched by these two women whose community amounts to 805 000 followers on Instagram. More than a thousand posts were published following the launch of this hashtag, and some professionals in the field decided to share their experience.
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“What does luxury mean to you? For me, for years and until recently, it was an unreal and unattainable thing. It wasn’t so much about the price […] but as a short, fat white woman, I always felt out of place […] so I can’t even imagine how others felt,” posted plus-size model Alex Michael May.
“I imagine many feel that there are more pressing struggles in the world but this is a challenge that needs to be imposed on the entire fashion industry, not just luxury. Of course, fashion is not about open heart surgery… But feeling accepted in this world as you are can save lives,” added blogger Emily Jane Johnston.
It remains to be seen if this movement can still gain momentum, to the point of seeing curvier women at many major haute-couture shows soon.
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The #FatBabesInLuxury movement has been taking over social networks for some time now, calling for greater morphological diversity in the luxury sector. Let’s take a look at the origin of this hashtag.
On Instagram, Twitter or TikTok, many Internet users are concerned by the emerging movement of #FatBabesInLuxury, calling for greater diversity of sizes in the luxury industry and especially on the catwalks of Fashion Week, where plus-size models are still rare.
The founders of the movement
While in the world of ready-to-wear or fast-fashion, a great diversity of bodies and morphologies are represented today, this desire for inclusiveness is not as strong for haute couture. That’s why, last April, Katie Sturino and Nicolette Mason decided to open the dialogue through the hashtag #FatBabesInluxury in order to raise awareness about these issues.
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The #FatBabesInLuxury movement has been taking over social networks for some time now, calling for greater morphological diversity in the luxury sector. Let’s take a look at the origin of this hashtag.
On Instagram, Twitter or TikTok, many Internet users are concerned by the emerging movement of #FatBabesInLuxury, calling for greater diversity of sizes in the luxury industry and especially on the catwalks of Fashion Week, where plus-size models are still rare.
The founders of the movement
While in the world of ready-to-wear or fast-fashion, a great diversity of bodies and morphologies are represented today, this desire for inclusiveness is not as strong for haute couture. That’s why, last April, Katie Sturino and Nicolette Mason decided to open the dialogue through the hashtag #FatBabesInluxury in order to raise awareness about these issues.
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