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Reed Expositions France and Reed Midem, subsidiaries of the RX group, which organize more than 60 trade fairs including FIAC, have joined forces to become “RX France”.
With more than 400 events covering 43 different sectors in 22 countries, the English group RX, formerly Reed Expositions, is the world leader in trade show organization. The RX Group announced the union of its two French subsidiaries, Reed Expositions France and Reed Midem, under the name “RX France,” while French and international events organized by the group will be branded “RX.”
“Uniting our two companies, Reed Expositions France and Reed MIDEM, means uniting both our brand portfolios, all of which are leaders in their markets, and the skills and experience of the teams,” says Michel Filzi, the president of Reed Expositions France since 2014 and of Reed MIDEM since October 2020.
The communication group Reed Midem, founded in 1963, organizes nearly twenty events in a wide variety of fields (television, music, real estate …) in nearly 140 countries. Its union with Reed Expositions France allows the birth of a new entity regrouping numerous international events.
Reed Midem was in charge of the MIPIM (International Market for Real Estate Professionals), MIPIC (International Market for Commercial Establishment and Distribution), and MIPTV (International Market for Television Programs), which is the world’s largest market for audiovisual content.
Among the main events organized by Reed Expositions France are Batimat, Pollutec, EquipHotel, FIAC, and Paris Photo. SAFI, a subsidiary of RX France and Ateliers d’Art de France, organizes the Maison&Objet event. All of these trade shows and events will thus be the work of a single entity, RX France, under the RX brand.
“This is a great opportunity for us to strengthen our presence with our customers and our ability to support them in their strategic and commercial development, and to offer them ever more innovative and effective events. We are committed to helping our clients grow through the power of our physical events and the digital solutions we deploy,” said Michel Filzi.
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Reed Expositions France and Reed Midem, subsidiaries of the RX group, which organize more than 60 trade fairs including FIAC, have joined forces to become “RX France”.
With more than 400 events covering 43 different sectors in 22 countries, the English group RX, formerly Reed Expositions, is the world leader in trade show organization. The RX Group announced the union of its two French subsidiaries, Reed Expositions France and Reed Midem, under the name “RX France,” while French and international events organized by the group will be branded “RX.”
“Uniting our two companies, Reed Expositions France and Reed MIDEM, means uniting both our brand portfolios, all of which are leaders in their markets, and the skills and experience of the teams,” says Michel Filzi, the president of Reed Expositions France since 2014 and of Reed MIDEM since October 2020.
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Reed Expositions France and Reed Midem, subsidiaries of the RX group, which organize more than 60 trade fairs including FIAC, have joined forces to become “RX France”.
With more than 400 events covering 43 different sectors in 22 countries, the English group RX, formerly Reed Expositions, is the world leader in trade show organization. The RX Group announced the union of its two French subsidiaries, Reed Expositions France and Reed Midem, under the name “RX France,” while French and international events organized by the group will be branded “RX.”
“Uniting our two companies, Reed Expositions France and Reed MIDEM, means uniting both our brand portfolios, all of which are leaders in their markets and the skills and experience of the teams,” says Michel Filzi, the president of Reed Expositions France since 2014 and of Reed MIDEM since October 2020.
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