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Although the Spritz cocktail, which takes its origins in Austria, seduced the whole world in the 2000s, it is far from being a cocktail out of fashion. With the trend benefiting Italian sparkling wines and bitter liqueurs such as Aperol (Campari group), it is now the Venetian Apérol Spritz that everyone is fighting over on the terrace.
However, one consequence of this surge of passion for Spritz and prosecco has had a major impact on champagne producers. In several markets, the number of sales of prosecco has overtaken those of champagne, and this is where LVMH, owner of the well-known champagne houses Dom Pérignon, Moët & Chandon and Ruinart, comes in. Bernard Arnault’s company has decided to enter the wine market by creating the Chandon Garden Spritz, a cocktail inspired by the Venetian Aperol Spritz.
Made from Chandon sparkling white wine, owned by LVMH, and bitter orange liqueur created from a macerate of natural extracts of citrus peel and spices, this new spritz, which has been on the market since May, 20th and sold in champagne bottles, is likely to delight the taste buds of fans of this cocktail, especially as the latter, unlike the Apeol Spritz, boasts the natural origins of its liqueurs.
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“Spritz lovers are getting tired of making their own cocktails and have high expectations of naturalness, as the orange liqueurs they use today contain colourings,” says Sibylle Scherer, president of Chandon.
Chandon Garden Spritz is likely to become the main competitor to the well-known Apérol Spritz, as shares of Campari, the company that produces Apérol, have fallen by 5% in a week following the launch of the LVMH cocktail.
Read also > BERNARD ARNAULT IS ONCE AGAIN THE WORLD’S SECOND RICHEST MAN
Featured photo : © Chandon[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Although the Spritz cocktail, which takes its origins in Austria, seduced the whole world in the 2000s, it is far from being a cocktail out of fashion. With the trend benefiting Italian sparkling wines and bitter liqueurs such as Aperol (Campari group), it is now the Venetian Apérol Spritz that everyone is fighting over on the terrace.
However, one consequence of this surge of passion for Spritz and prosecco has had a major impact on champagne producers. In several markets, the number of sales of prosecco has overtaken those of champagne, and this is where LVMH, owner of the well-known champagne houses Dom Pérignon, Moët & Chandon and Ruinart, comes in. Bernard Arnault’s company has decided to enter the wine market by creating the Chandon Garden Spritz, a cocktail inspired by the Venetian Aperol Spritz.
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Although the Spritz cocktail, which takes its origins in Austria, seduced the whole world in the 2000s, it is far from being a cocktail out of fashion. With the trend benefiting Italian sparkling wines and bitter liqueurs such as Aperol (Campari group), it is now the Venetian Apérol Spritz that everyone is fighting over on the terrace.
However, one consequence of this surge of passion for Spritz and prosecco has had a major impact on champagne producers. In several markets, the number of sales of prosecco has overtaken those of champagne, and this is where LVMH, owner of the well-known champagne houses Dom Pérignon, Moët & Chandon and Ruinart, comes in. Bernard Arnault’s company has decided to enter the wine market by creating the Chandon Garden Spritz, a cocktail inspired by the Venetian Aperol Spritz.
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[/vc_cta][vc_column_text]Featured photo : © Chandon[/vc_column_text][/vc_column][/vc_row][vc_column][/vc_column]
