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Over time, the fashion world has had to adapt to the changes and evolution of society and its consumers, whose consciousness is increasingly oriented towards sustainability, respect for the environment and ethical values. From this perspective, ethical projects and partnerships have multiplied in the luxury sector, allowing brands to improve their image and gain the trust of a clientele sensitive to humanitarian causes. Here is a look at the brands that are unveiling exclusive solidarity capsule collections.
Kenzo
Where does the Kenzo symbol come from? The frightening figures showing that the tiger is on the verge of extinction prompted Kenzo Takada to make the feline its symbol in 1970 and to commit itself to the preservation of the tiger. To prevent this phenomenon and help preserve the tiger, the brand has partnered with WWF for a second time with a ready-to-wear collection to support the “Tx2” initiative, which aims to double the population of wild tigers by 2022, the year of the Tiger according to the Chinese horoscope.
The collection is made of organic cotton for men and women, with a tiger motif. Each model sold will donate $10 to the WWF’s “Tx2” initiative. The collection is available in Kenzo boutiques and on the brand’s website.
The partnership also extends to Kenzo’s work on the sustainability of its cotton industry and its freshwater footprint. The brand’s goal is also to source 98% sustainable cotton from organic farming and the Better Cotton Initiative by 2025.
Stella Mcartney
“During this forced break, I asked myself deeper questions about what I do and why I do it. How can we return to the ‘usual’ world with more awareness? On a night when I was struggling to sleep, I put into words my thoughts about what is really important. The result, which I shared with my team, became a kind of manifesto.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Find the full article on magazine.luxus-plus.com” txt_align=”center” add_button=”bottom” btn_title=”READ MORE !” btn_color=”black” btn_size=”lg” btn_align=”center” btn_button_block=”true” btn_link=”url:https%3A%2F%2Fmagazine.luxus-plus.com%2Ffashion-these-exclusive-collections-in-the-name-of-solidarity%2F%3Flang%3Den|title:%5BLuxus%2B%20MAGAZINE%5D%20A%20brief%20history%20of%20luxury%3A%20Blancpain%20revisits%20its%20Fifty%20Fathoms%2C%20a%20historic%20symbol%20of%20the%20fight%20against%20radioactivity||”][/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Featured Photo : © Kenzo[/vc_column_text][/vc_column][/vc_row]
