In 2016, Maxime Simoens launched M.X, his men’s brand that combines luxury and sportswear. Today, he wants to take his brand in a new direction.
Maxime Simoens, the artistic director of Azzaro, launched M.X in 2016, his brand that has a Parisian boutique in the Marais district. To relaunch the men’s sportswear brand, he is revamping everything, changing the name, and M.X. becomes Maxime Simoens.
True to his background in men’s and women’s ready-to-wear, he also launched his first women’s collection. His new collection is organized around “a free, non-conformist and contemporary fashion marked by the celebration of gender fluidity and an androgynous aesthetic,” he explains. “A positioning in line with our time when the border between femininity and masculinity is freed from stereotypes and blurred to become one“.
With a unisex silhouette, Maxime Simoens seeks to offer an oversized and luxurious collection, with XL knitwear, generously pleated pants, and shirts that straddle the line between feminine and masculine. This spirit of “gender fluidity” that Maxime Simoens seeks to impose is visible in the brand’s fall-winter 2021-2022 collection.
Each piece of his collection is available in limited edition and numbered for the occasion. The distribution of the pieces in the new collection will not be restricted to boutiques and the e-shop as was the case with previous collections, but will instead be sold in several other major luxury retailers.
Featured Photo : © Maxime Simoens
