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In an interview with the Augsburger Allgemeine newspaper, Olivier Zipse, BMW’s CEO, announced his intention to accelerate the electrification process of his vehicles. Thus, the boss of the manufacturer estimates that 20% of BMWs sold in 2023 will be electrified, compared to 8% today.
“We are considerably increasing the number of electric vehicles. Between 2021 and 2023, we will build a quarter of a million more electric cars than initially planned“, he told the newspaper published Monday, December 28, according to a pre-published version.
The German luxury car manufacturer has thus planned to build 250,000 more electric cars than originally planned between 2021 and 2023, and wants about one in five cars sold to be electric by 2023.
A few months earlier, it had already stated in a video conference that it wanted electric cars to account for a third of BMW cars sold by 2025 and half of sales by 2030.
According to BMW’s CEO, the only obstacle to this electrification project would be the lack of charging infrastructure. Indeed, Germany is expected to have 10 million electric cars by 2030, which would require 8 to 11 million charging points. For this, 15,000 private and about 1,300 public charging points would have to be made functional every week starting today, according to Olivier Zipse.
“Unfortunately, we are still a long way from this”, he continued, and he therefore considers that the development of these should be one of the next major projects of the European Union.
In his interview, Oliviers Zipse also refers to Tesla. Indeed, it is well known that BMW has always wanted to compete with the world’s number one electric car manufacturer. The German brand had even claimed to want to electrify itself more than its competitor by launching two “anti-Tesla” electric cars with long autonomy.
First of all, an I4 concept – in direct competition with the Tesla Model 3 – which would be planned for the end of 2021: a low-profile sedan programmed for 600 km of autonomy and accelerations from 0 to 100 km/h in barely 4 seconds.
On the other hand, the SUV IX – in response to the Tesla X – planned for the same period: 600 km of autonomy with a planned charge of less than 40 minutes, and 500 horsepower.
It should also be noted that the BMW i3, the first electric model launched by the brand in 2013, has not stopped, even though it has just entered its eighth year of production.
Oliver Zipse considers that “It has not yet reached the end of its life cycle” and that a BMW “has never been driven for so long”. He also points out that it will continue to be produced as long as there is demand.
BMW’s plans are very ambitious, but the brand’s CEO is not worried and even believes he is slightly ahead of schedule. Especially since the European CAFE standards, requiring manufacturers not to exceed 95 g/km of CO2 emissions on 100% of their fleet, do not come into force until 2021. This will allow the brand to “more than double” the number of electric vehicles sold, from 8% this year to 20% in 2023.
The brand is really investing in this project and in all these segments. Indeed, a recent observation has emerged: few hybrid drivers recharge their vehicles and drive in thermal mode.
This phenomenon has serious consequences according to a study published a few weeks ago, this mode of traffic actually rejects up to twelve times more than the official values, according to the WLTP cycle.
To remedy this, BMW has decided to reward owners who drive in electric mode, which should encourage them to drive in 100% electric mode more often. The principle is simple: drivers will be rewarded according to the number of kilometers driven without using the combustion engine.
One kilometer driven in 100 electric is then equivalent to one point, and 1,250 points entitle the driver to €10, which corresponds to discounts on recharging at public charging stations listed on the BMW Charging card. The accounting is carried out via the My BMW application connected to the car, which has the capacity to know precisely the driver’s driving mode.
It should also be noted that the points are doubled if the traffic is in a low-emission zone, such as Paris or certain other major French cities.
“With the innovative BMW Points bonus program, we are combining our technological expertise in electromobility and digital technology to make sustainable mobility even more attractive for drivers of BMW plug-in hybrids“, says Pieter Nota, BMW Customer and Sales Manager.
The latter has also noticed a real interest from customers for this system, which was set up in Germany, Belgium and the Netherlands last summer, and which is due to be rolled out in other European countries in the near future.
Read also > BMW WILL BE THE FIRST AUTOMAKER TO USE IPHONE AS A CAR KEY
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As the pandemic continues and the Swiss watch industry suffers more and more, a new destabilising factor is gaining in importance : protectionism.
The current situation linked to the health crisis, with the closure of shops and now the rise in protectionism, poses a serious threat to Swiss watchmaking. The massive drop in exports is therefore a serious concern for the sector, particularly in terms of employment.
Last September, Switzerland’s third largest export industry recorded 1553 fewer jobs than in the previous year (-2.6%), with a total of 57,750 employees.
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As the pandemic continues and the Swiss watch industry suffers more and more, a new destabilising factor is gaining in importance : protectionism.
The current situation linked to the health crisis, with the closure of shops and now the rise in protectionism, poses a serious threat to Swiss watchmaking. The massive drop in exports is therefore a serious concern for the sector, particularly in terms of employment.
Last September, Switzerland’s third largest export industry recorded 1553 fewer jobs than in the previous year (-2.6%), with a total of 57,750 employees.
[…][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fabonnements-et-newsletter-2-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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