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This Wednesday, December 23rd, the famous French cosmetics group L’Oréal, announced the signature of an agreement with the Japanese company Takami Co in order to acquire the latter.
The French global cosmetics giant already owns 36 international brands, such as Lancôme, Giorgio Armani and Cacharel, and 88,000 employees worldwide. Its turnover in 2019 was 29.87 billion euros. This means that this future acquisition can only be promising in view of Takami Co.’s turnover of 50 million last year. The acquisition will take place in the coming weeks but no amount has been disclosed.
The Takami brand, very present in Japan as well as in Asian countries such as China, was created in 1999 and is specialised in premium skin care. The products are created by Dr. Hiroshi Takami, developed and marketed under licence by the Japanese company Takami Co.
The flagship of the brand is the “Little Blue Bottle” according to Asian consumers, its real name being the Skin Peel pre-serum.
The products are not insignificant since their creator is also the founder of two eponymous dermatological clinics in Tokyo. L’Oréal has also declared the renewal of the brand licensing agreement with Dr. Takami for a very long term.
The company has also decided to sign a collaboration contract with the Takami clinics.
According to its next owner, the sale of products is mainly online, in e-commerce, particularly by subscription, but also via selective distribution. The brand will then perfectly integrate the luxury division of L’Oréal.
“We are very pleased to welcome the Takami brand into our portfolio, whose reputation in Asia is equal to the outstanding quality of its products. Its expertise in prestige beauty care and its omnican distribution make it a very complementary brand within L’Oréal Luxury,” said Cyril Chapuy, President of L’Oréal Luxury.
Once again, faced with the pandemic, the groups turn to the Asian market, known for its continuous growth despite the period. It is thanks to this market that in 2019 L’Oréal recorded the strongest growth in its turnover in ten years, i.e. more than 30 billion euros and an operating profit up 12.7%. Indeed, the Asia-Pacific region jumped 25.5% compared with 1.8% for Western Europe.
This acquisition will once again confirm its leading position in the cosmetics market given the quality of the products that will be resold.
L’Oréal’s “Asian choice” is not trivial, as the Asian middle classes are looking for a luxury that is both accessible and emblematic, so it’s a perfect target for the company. Indeed, the younger Asian generations are eager for luxury; make-up and skincare remain much more accessible categories than ready-to-wear or perfumery.
Read also > L’OREAL, ANALYSIS OF A RESILIENT BUSINESS MODEL
Featured Photo : © Takami Skin Peel Pre-Serum[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
This Wednesday, December 23rd, the famous French cosmetics group L’Oréal, announced the signature of an agreement with the Japanese company Takami Co in order to acquire the latter.
The French global cosmetics giant already owns 36 international brands, such as Lancôme, Giorgio Armani and Cacharel, and 88,000 employees worldwide. Its turnover in 2019 was 29.87 billion euros. This means that this future acquisition can only be promising in view of Takami Co.’s turnover of 50 million last year. The acquisition will take place in the coming weeks but no amount has been disclosed.
The Takami brand, very present in Japan as well as in Asian countries such as China, was created in 1999 and is specialised in premium skin care. The products are created by Dr. Hiroshi Takami, developed and marketed under licence by the Japanese company Takami Co.
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Already have an account? Log in.[/vc_cta][vc_column_text]Featured photo: © Takami Skin Peel Pre-Serum[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles”][vc_column][vc_column_text]
This Wednesday, December 23rd, the famous French cosmetics group L’Oréal, announced the signature of an agreement with the Japanese company Takami Co in order to acquire the latter.
The French global cosmetics giant already owns 36 international brands, such as Lancôme, Giorgio Armani and Cacharel, and 88,000 employees worldwide. Its turnover in 2019 was 29.87 billion euros. This means that this future acquisition can only be promising in view of Takami Co.’s turnover of 50 million last year. The acquisition will take place in the coming weeks but no amount has been disclosed.
The Takami brand, very present in Japan as well as in Asian countries such as China, was created in 1999 and is specialised in premium skin care. The products are created by Dr. Hiroshi Takami, developed and marketed under licence by the Japanese company Takami Co.
[…][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fabonnements-et-newsletter-2-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account? Log in.[/vc_cta][vc_column_text]Featured photo: © Takami Skin Peel Pre-Serum[/vc_column_text][/vc_column][/vc_row]
