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For some time now, artistic directors of luxury houses have tended to put their employees in the spotlight. But how do you explain this emphasis on a staff that used to work in the shadows?
For its 2023 cruise collection, the Italian luxury house Gucci presented its lookbook on July 17th. The particularity of this lookbook is the models that present the collection. Indeed, rather than the house’s usual models, the brand’s employees were chosen to pose. We find for example Marvin, menswear designer, as well as Olivia, kidswear designer and Geraldo, celebrity designer.
The Italian house is not the only one to set up this kind of recognition for its staff in these times of health crisis. The British fashion house Burberry took the plunge and a few weeks later, it presented its spring-summer 2021 pre-collection with a fashion show for its employees.
[…][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Find the full article on magazine.luxus-plus.com” txt_align=”center” add_button=”bottom” btn_title=”LIRE PLUS !” btn_color=”black” btn_size=”lg” btn_align=”center” btn_button_block=”true” btn_link=”url:https%3A%2F%2Fmagazine.luxus-plus.com%2Fthe-employees-of-luxury-houses-more-emphasized-by-artistic-directors%2F%3Flang%3Den|||”][/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Featured photo : © Gucci[/vc_column_text][/vc_column][/vc_row]
