The value of the Top 50 Luxury Brands could lose up to more than $35 billion, according to Brand Finance

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The Top 50 of the world’s most valued Luxury and Premium brands could lose up to more than $35 billion in value due to Covid-19, reveals the Brand Finance Global 500 2020 report. Porsche retains the title of the world’s most valued luxury and premium brand at $33.9 billion.

“Porsche has established itself as the epitome of luxury – a brand known for its superior quality and world-class sports car design. Now, to meet the challenge of an even more environmentally conscious society, Porsche is taking the lead in CSR with the introduction of its first electric vehicle, the Taycan – making it the first traditional luxury car manufacturer to launch an all-electric model“, said Brand Finance.

Five French brands trust the Top 10, with Louis Vuitton (+21.4%) and Dior (+8.6%) each winning one place.

Givenchy is the fastest growing brand in the sector, up 74% to $2 million.

Ferrari remains the strongest luxury and high-end brand in the world, with a Brand Strength Index of 94.1 out of 100.

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