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Gucci’s green move takes a step forward. The renowned Tuscan fashion house, which has launched a 10-year sustainable development plan, has just announced that it has reduced its environmental impact by 21% in 2019 compared to the previous year. It also announced that it has revitalised its “Gucci Equilibrium” portal on environmental issues by launching a new Instagram profile and a new website. The Kering Group’s leading brand thus continues its sustainable commitments to “promote positive change for people and the planet”.
A substantial reduction of its negative impacts on the environment
Gucci has just published its environmental income statement for 2019 and the results are green: in 2019, the Italian luxury brand reduced its environmental impact by 21% compared to 2018, thus getting closer to its objectives for 2025.
The Italian house had in fact launched in 2015 a ten-year sustainable development strategy, which included a series of objectives by 2025, including a 40% reduction in total environmental impacts for direct operations and throughout the supply chain and a 50% reduction in greenhouse gas (GHG) emissions compared to 2015.
With a 39% reduction in the combined impacts of the house in 2019, a 37% reduction in GHG emissions alone compared to growth and an overall impact down 21%, Gucci is therefore ahead of schedule and “already close” to achieving its objectives as part of its ten-year strategy (2015-2025).
These excellent results were made possible by the brand’s relentless investments, including the increased use of recycled raw materials and organic fibres in collections, the use of precious metals from responsible sources (such as the use of 100% ethical gold for jewellery), the extension of sustainable processes and a global transition to green energy, leading Gucci to use 83% renewable energy in its stores, offices, warehouses and factories, with a target of 100% by the end of 2020.
Positive and measurable changes that are therefore the result of multiple efforts and interventions by the brand: “Gucci is driven by the issues that are fundamentally influencing and creating our collective future. It is paramount that we build this future to be more equitable, where injustice and discrimination in all their forms are not allowed to prevail” said Marco Bizzarri, President and CEO of Gucci, in a statement.
A new lease of life for its committed Equilibrium platform
The luxury brand also announced that it has given new impetus to its “Gucci Equilibrium” portal, initially launched in 2018, with the creation of a new Gucci Equilibrium Instagram profile and a refresh of its Equilibrium website.
The renewed website features a new logo signed by Italian illustrator and street artist MP5, to represent the interconnection between man and the planet, two pillars of Gucci Equilibrium.
These new digital destinations of the label will share the initiatives of different groups, organisations and talents to promote actions to safeguard the climate and foster a more just, balanced and united world for all.
These new digital resources will also encourage a community of committed and active individuals “who share our goals and take a stand on issues that define how we all treat our planet and its inhabitants” to in their turn express their ideas for truly transformative change.
The fashion house therefore wants to get even closer to its community in order to stimulate it on issues that are crucial to the world we live in, and inspire new conversations around what the luxury house calls “increasingly critical issues in today’s world“.
“In light of current events, our unwavering commitment to combat racism and fight for equality is now even stronger. As a company, we will continue to focus on generating positive change for people and for nature across our business. We also have a responsibility, as a global brand, to be active partners within the community to incite change and Gucci Equilibrium has the capacity to convene and unite a community of voices to help navigate the way forward.” continued Bizzarri.
New digital platforms will therefore enable the Italian brand to strengthen its communication on ecology, aiming to reduce its ecological footprint, protect nature, support people’s rights and advocate inclusion.
Read also > Gucci celebrates animals and nature for its pre-fall 2020 campaign
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Gucci’s green move takes a step forward. The renowned Tuscan fashion house, which has launched a 10-year sustainable development plan, has just announced that it has reduced its environmental impact by 21% in 2019 compared to the previous year. It also announced that it has revitalised its “Gucci Equilibrium” portal on environmental issues by launching a new Instagram profile and a new website. The Kering Group’s leading brand thus continues its sustainable commitments to “promote positive change for people and the planet”.
A substantial reduction of its negative impacts on the environment
Gucci has just published its environmental income statement for 2019 and the results are green: in 2019, the Italian luxury brand reduced its environmental impact by 21% compared to 2018, thus getting closer to its objectives for 2025.
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Gucci’s green move takes a step forward. The renowned Tuscan fashion house, which has launched a 10-year sustainable development plan, has just announced that it has reduced its environmental impact by 21% in 2019 compared to the previous year. It also announced that it has revitalised its “Gucci Equilibrium” portal on environmental issues by launching a new Instagram profile and a new website. The Kering Group’s leading brand thus continues its sustainable commitments to “promote positive change for people and the planet”.
A substantial reduction of its negative impacts on the environment
Gucci has just published its environmental income statement for 2019 and the results are green: in 2019, the Italian luxury brand reduced its environmental impact by 21% compared to 2018, thus getting closer to its objectives for 2025.
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