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After having redoubled his efforts to convince the brand, Roméo Elvis finally unveiled the new Lacoste collection on Instagram. A first visual of the long-awaited collaboration between the Belgian rapper and the crocodile brand. At the same time, the French label has implemented a series of innovative health initiatives before reopening its stores and points of sale in four American states.
If the artist has not hesitated to demonstrate his love for the brand over the years, sporting the famous crocodile on all sides, the brand has long expressed reluctance to the idea of associating its image with that of rap.
After years of procrastination, Roméo Elvis realized his childhood dream last October by announcing his collaboration with Lacoste. He thus becomes the face of the Spring 2020 collection, the first visual of which has just been unveiled by the brand and the rapper on Instagram.
“Forcing always pays” captioned the young artist on social networks.
Careful reopening of points of sale in the United States
At the same time, the brand is starting to reopen its points of sale in four American states. It is with great caution that Lacoste, one of the most internationally renowned French brands, prepared for the start of the new season.
In partnership with the technology company Yoobic, Lacoste evaluates, through real-time data analysis, its initiatives in terms of health and hygiene. Thanks to a QR code, customers will be able to follow the health information at the point of sale directly.
And each store and outlet will go through a rigorous cleaning and disinfection process before the store opens, as well as in the middle of the day.
Lacoste is also stepping up actions to guarantee this recovery by launching in particular the “Street & Collect” which allows to collect its orders near the store.
Eight points of sale in Texas have already reopened, as part of its first phase of commercial redeployment which began on May 8. The crocodile brand then reopened other stores in Florida, North Carolina and Ohio on May 15.
Read also > CHARLES LECLERC: THE F1 DRIVER EMERITUS BECOMES THE NEW FACE OF GIORGIO ARMANI
Featured photo : Roméo Elvis © Lacoste[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
After having redoubled his efforts to convince the brand, Roméo Elvis finally unveiled the new Lacoste collection on Instagram. A first visual of the long-awaited collaboration between the Belgian rapper and the crocodile brand. At the same time, the French label has implemented a series of innovative health initiatives before reopening its stores and points of sale in four American states.
If the artist has not hesitated to demonstrate his love for the brand over the years, sporting the famous crocodile on all sides, the brand has long expressed reluctance to the idea of associating its image with that of rap.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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[/vc_cta][vc_column_text]Featured photo : Roméo Elvis © Lacoste[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”customer”][vc_column][vc_column_text]
After having redoubled his efforts to convince the brand, Roméo Elvis finally unveiled the new Lacoste collection on Instagram. A first visual of the long-awaited collaboration between the Belgian rapper and the crocodile brand. At the same time, the French label has implemented a series of innovative health initiatives before reopening its stores and points of sale in four American states.
If the artist has not hesitated to demonstrate his love for the brand over the years, sporting the famous crocodile on all sides, the brand has long expressed reluctance to the idea of associating its image with that of rap.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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[/vc_cta][vc_column_text]Featured photo : Roméo Elvis © Lacoste[/vc_column_text][/vc_column][/vc_row]
