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The Italian house Fendi has unveiled a new episode of its mini-series #BaguetteFriendsForever, intended to promote its iconic “Baguette bag”. The new muse is international model Winnie Harlow.
The luxury ready-to-wear brand Fendi unveiled a brand new episode of its #BaguetteFriendsForever saga on Tuesday, March 17. A series of microfilms launched by Fendi in February 2019 to highlight the famous Baguette bag (which takes its name from the fact that it is carried under the arm – like a baguette), imagined by Silvia Venturini Fendi in 1997 and brought up to date with the Fendi Spring/Summer 2019 collection.
Conceived as advertising campaigns that are as elegant as they are inspiring, these mini-videos (less than a minute long) are designed to raise awareness through the story of the friendship between several protagonists, whom the quest for the ideal bag welds together more than anything else.
After actresses Emma Roberts and Amanda Seyfried, and models Ebonee Davis and Caro Daur, Fendi has chosen for its new short film – entitled “The Unexpected Baguette” – to feature world-renowned top actress Winnie Harlow and her best friend Shannon Hamilton.
The two young women, who usually live hundreds of miles apart, meet in Miami for a shopping spree during which Shannon Hamilton gives Winnie Harlow the bag of her dreams. A video full of optimism that wants to highlight moments of joy, solidarity and friendship and is above all an opportunity to highlight the Baguette bag in multiple variations, in different sizes and colors.
A new 100% feminine digital campaign from Fendi celebrating best friends and their shared love for fashion, an original way to put the Baguette bag, an iconic creation of the House, at the centre of all the fashion preoccupations of the moment.
Read also > Fendi unveils world’s first perfume-infused handbags
Featured Photo: Fendi / Instagram[/vc_column_text][/vc_column][/vc_row]
