Founded in 1889 in Paris, the oldest fashion house still in operation gives new life to its archives, by reviving some of its models from the last century with a completely contemporary look. An original initiative to celebrate her birthday, which will also be celebrated with a capsule collection and an exhibition in Shanghai.
By Luxus-Plus
Artistic director since January, Bruno Sialelli has designed this collection “130th Anniversary” by restoring above all the modernity of Jeanne Lanvin.
He has selected three exceptional pieces signed by the founder of the brand, which will be reissued in identical limited edition, called “Reedition”.
The set “Guilhem” of winter 1920, including its georgette crepe tunic with sleeves decorated geometric black applications lined with tiny white pearls.
A silk crepe blouse and golden sequins of the summer of 1927 will be replicated each to 18 copies lekarna-slovenija.com.
Finally, the coat “Midnight” of the summer 1936 bakelite embroidery will be proposed in only thirteen copies.
Meanwhile, a capsule collection will offer a series of current pieces, such as jersey dresses, T-shirts, sweatshirts, sneakers, jeans, scarves, bags, glasses or hats.
All while keeping the artistic leg of the house Lanvin.
“In total, 1000 pieces of ready-to-wear and 800 pieces of accessories will be available from December in stores in China and on the site lanvin.com,” says the label in a statement.
Having passed in early 2018 in the hands of the Chinese group Fosun, through its subsidiary Fosun Fashion Group, Lanvin, which is now headed by Jean-Philippe Hecquet intends to achieve nearly 35 to 40% of its sales in this country.
It is also Shanghai, where she has just inaugurated a flagship store in the center BFC-Bund Finance Center (her 7th boutique in China), which she chose to present its commemorative exhibition “Dialogues” with the Foundation Fosun.
There will be presented until February 9 75 models retracing the history of the label.
Lanvin has 26 stores and is marketed in 30 countries, its main markets being the United States, China, Europe, particularly France, Italy and the United Kingdom, as well as the Middle East.
