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Brunello Cucinelli closes the year on upward trend, Porsche offers its 911 model type 992 in a convertible version, Jean-Paul Goude signs Chanel’s new Chance campaign and other news of the day.
Press review
Brunello Cucinelli closes 2018 with an increase in turnover
The fashion house Cucinelli closes 2018 brilliantly with preliminary sales up 8.1% to €553 million at current exchange rates and 10.7% at constant exchange rates. This was announced by Brunello Cucinelli himself who, “thanks from the bottom of my heart to all those who have made it possible for us to achieve these results“, emphasizes that “the double-digit growth” of 2018 “confirms the sustainability of a project of healthy and soft economic growth and the moral dignity of each individual who, through his contribution, has made it possible to achieve these results“.
Sales increased by 8.5% in Europe, 3.9% in North America, 28.5% in China and 10.7% in the rest of the world. In 2018, 45 million euros were invested and net financial debt improved slightly. As for the new Spring Summer 2019 collections “the order collection has ended with a further increase and the first sold out sales are very interesting“.
Porsche introduces its new model in a convertible
The new 911 type 992 barely had time to introduce itself when its convertible version was already available.
Already available at order, the new 911 Convertible not only announces improved acceleration, but also promises to store its roof more quickly. It would now take just 12 seconds to complete the operation, which can be done even while driving, as long as you do not exceed 50 km/h.
This sports car would be able to jump from 0 to 100 km/h in 3.9 seconds, or even 3.7 seconds with the optional Sport Chrono package, and run up to 306 km/h on the German highway. As with the previous generation, the canvas hood is reinforced with magnesium elements, in order to avoid the phenomena of swelling at high speed, while the rear window remains made of glass.
The 911 Carrera S Cabriolet starts from 134,405 euros in Germany and the 911 Carrera 4S Cabriolet from 142,259 euros excluding taxes, the new cabriolets are already available when ordering.
Jean-Paul Goude signs new fragrance Campaign for Chanel
Jean-Paul Goude, who had already produced spots for the brand such as the one for the perfume Égoïste in 1990, or a first ad for the perfume Chance in 2015, produced a short, rhythmic and dynamic ad with the message taking your chance.
We see dozens of dancers, in colorful clothes, participating to a crazy casting. They present a choreography and the voices of the casting directors are heard, eliminating the candidates one by one. Only a few dancers will have the chance to be retained, screaming their joy to the sound of a rhythmic music.
To create this ad, Jean-Paul Goude worked with dancer and choreographer Ryan Heffington, but also with musician Sam Spiegel. This cooperation ensures a humorous atmosphere and an offbeat advertising to promote Chance and its new Eau Tendre.
Paco Rabanne relies on a multi-sensory experience
Puig, in partnership with JCDecaux, unveiled at Paris Charles de Gaulle Airport (CDG) a multisensory discovery experience of Paco Rabanne’s new Pure XS For Her.
Located in Terminal 2F, the second busiest terminal of CDG in Paris, the activation includes an Out-Of-Home media site and a 20 m2 podium, to be discovered until mid-January.
The discovery of perfume begins with taste. Travellers are invited to taste Pure XS brand vanilla-flavoured popcorn, a reminder of one of the fragrance’s key ingredients.
The next sense involved in this experience is smell. It is an automated ritual of Pure XS For Her and its male counterpart, Pure XS For Him, powered by a fan.
At the end of the discovery trip, travellers are invited to visit the Buy Paris Duty Free store to collect a free sample.
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