[vc_row][vc_column][vc_column_text]According to the report by the Academy of Technologies entitled “Technology and Soft Power: the fashion and luxury case”, published in May 2018, Fashion Tech, is a “mix between fashion and technology” which prefigures the future of tomorrow’s fashion and luxury.
By Irène Pucci
It “englobes all the evolutions affecting the fashion sector into the digital age”, and this covers the entire value chain, from point of sales digitalization for customer experience improvement, to the development of technical textiles, through the setting of new fabrication process and innovative refining process in apparel production. Fashion and luxury, ultimate symbols of french soft power, are going through digital economy and technologies related to the industry of the future. Thus, even though luxury houses are more than century-old foundations which are inherent to sewing, workshops, arts and crafts, the “intelligence of the hand”, this manual savoir-faire or low tech coexists today with industrialization (the mid tech), but also with high tech (new technologies).
However, the digital revolution of the fashion and luxury sectors is not a new phenomenon. It constitutes a response to the economic constraint and market changes that happened in the 2000s with the entrance of China in the World Trade Organization (WTO) and the end of the Multifibre Arrangement. It aimed to protect textiles industries in developed countries from the competition of low-wage countries, which can export cost-effective clothes. The french textile industry, supposed to face new massive importations of items from Asia starting from 2005, was forced to find solutions of innovative diversification. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]FIND THE FULL ARTICLE BY ORDERING THE CREATION & INNOVATION BOOKLET
YOU CAN ALSO CHECK THIS ITEM BY SUSCRIBING TO THE LUXURY JOURNALS[/vc_column_text][/vc_column][/vc_row]
