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Gucci named Brand of the Year British Fashion Awards, Serge Luttens opens a second boutique in Paris and the other news of the day

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Gucci named Brand of the Year British Fashion Awards, Serge Luttens opens a second boutique in Paris and the other news of the day.

Press review

Gucci named Brand of the Year British Fashion Awards

picture: Fashion British Awards

On Monday, December 10, the British Fashion Council declared the winners of the traditional British Fashion Awards ceremony in London. Renowned models, international actresses and renowned stylists, as every year, the greatest stars responded to the call.

On the red carpet of London’s Royal Albert Hall, everyone was happy to take part in the photographers’ game.

Gucci won the brand of the year award, the designer of the year is Pierpaolo Piccioli for Valentino, Miuccia Prada was thanked for her entire career.

Vivienne Westwood received the Swarovski Positive Change Award and Clare Waight Keller won the British Designer of the Year Award for Women’s Collections at Givenchy.

 

Serge Lutens opens a second parisian boutique

 

Serycine awarded at INPI 2018 trophies

picture: INPI awards 2018

The National Institute of Industrial Property (INPI) has selected four innovative companies in terms of “intellectual property strategy”. The awards were presented on Monday, December 10 at the Trianon in Paris.

Of the twelve companies nominated, four were selected as winners: Traxens in the “Patent” category, Sericyne in the “Design” category, Agriconomy in the “Brand” category and the 13S Laboratory in the “Research” category.

Serycine wins in the Design category with its innovative silk textile, particularly used in the creation of luxury objects and packaging. Clara Hardy, the leader and founder, invented the production of three-dimensional silk using silkworms that produce directly on moulds. “Our 100% natural material is a mixture of yarns linked together by a molecule spun by the silkworm, sericin. Each fibre is about one kilometre long, which gives our material a better resistance than with short fibres,” says the founder at INPI.

 

 

Kering creates a prize for sustainable innovation in China

 

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The editorial team

Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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