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Chanel unveils new flagship rue Cambon in Paris, Royal Carribean launches a luxury shopping cruise, Kering internalizes its e-commerce activities and the other news of the day.
Press Review
Chanel opens a new flagship on rue Cambon
Chanel opens a flagship in its mythical street, rue Cambon. 3 buildings are exclusively dedicated to the house’s couture creations. The architecture organized around a monumental staircase, on 4 floors, has been designed like a nod to 31 rue Cambon, famous for its Art Deco staircase.
The 1,500 square metre boutique is spread over 3 historic buildings, a 17th century convent and two 18th and 19th century buildings. A project that required nearly 3 years of work, from January 2016 to today, making rue Cambon more than ever the Chanel street. It has 7 numbers in the street, from 19 to 31.
The ground floor presents accessories, perfumes, beauty products and the upper floors present fashion and ready-to-wear.
28 works of art created by 20 artists decorate the whole, in a setting designed by the architect Peter Marino.
A luxury shopping cruise launched by Royal Carribean
Royal Caribbean has recently launched an exclusive cruise in Dubai that responds to the ultimate luxury: shopping.
Presented as the most expensive cruise of its kind, this cruise will cost you £26,000 or $33,347 and will allow you to cross Dubai’s waters and vast shopping centres. The experience includes first-class tickets to Dubai with an image consultant during a stop at Burj Khalifa. A three-course meal will a be served and a three-and-a-half-hour sauna, among other luxury offers.
Royal Caribbean International reportedly designed the experiment after a survey revealed that the British considered Dubai to be one of the top 3 shopping destinations by 2020, after New York and London. Commenting on the launch, Ben Bouldin, MD- Royal Caribbean International UK and Ireland, said: “In the faithful style of Royal Caribbean, we have given free rein to the imagination and combined a stadium for those who love to sell their therapy in a finish famous for its offers, and what better place than Dubai to do it”.
Kering internalizes its e-commerce activities
Kering has announced new milestones in its digital evolution. Concerning e-commerce, the luxury group will rely on its internal teams whereas it is currently managed with Yoox Net-à-porter. After a successful 7-year partnership with YNAP, which has achieved its objectives, these e-commerce activities will be transferred to Kering in the first half of 2020. The group will continue to develop partnerships with external e-commerce platforms when necessary.
In store, the luxury group is working on several applications in partnership with Apple for the sales teams of the group’s Houses. The first of these allows, in-store, salespeople to access inventory levels in real time in order to offer a fully personalized service.
Through the application, sellers can instantly know if a specific size or color is available and if it can be ordered from another store.
Vide Dressing bought by Le Bon Coin
VideDressing, the platform of second-hand luxury items reselling, founded in 2009 by Meryl Job and Renaud Guillerm, has 900,000 items listed.
For an undisclosed amount, LeBonCoin acquired it in order to accelerate its development in the Fashion category.
Today, Vide Dressing claims 1 million online ads, 25,000 transactions each month and 3 million unique monthly visitors. In 2017, the company achieved a turnover of approximately 35 million euros.
Videdressing raised €18.7 million from Piton Capital, Global Founders Capital, Generis Capital Partners or Business Angels such as Fabrice Grinda.
On Leboncoin, the categories clothing, shoes, watches & jewellery, accessories & luggage represent a total of 2.5 million unique monthly visitors and about 18% of the 28 million online ads.
Antoine Jouteau, General Manager of Le bon coin comments: “The acquisition of this recognized brand is part of the Group’s growth strategy, which since the end of 2016 has integrated specialized sites on its markets, as was the case with AgriAffaires, MachineryZone and For Sale For Rent. This allows us to pool our respective strengths, their technical skills and our general site power.”
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