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Twenty four students of the Royal College of Art of London imagined for the famous brand Bentley the car of the future. In parallel, for the launching of its new perfume Carat, Cartier goes through the limits of creativity with an multisensorial experience.
Press Review
Bentley asked students to predict British luxury in the future
Twenty four students imagined for the famous brand Bentley, the car of the future. What would it looks like in 2050? That’s the question asked to the students of the Royal College of Art of London which perfectly answered. Among the various ideas, four of them had been selected by the jury members.
First, the project “Luxury Soundscapes“, by Irène Chiou, who proposes an electric car, almost silent, promoting soft sound against agressive ones from the current cars.
Secondly, the luxurious car from Kate NamGoong, who wants to put the driving’s pleasure first. Then, “Elegant autonomy” by Eunji Choi, an autonomous but luxurious car which works like a driven car.
Finally, a high speed car, close to a spaceship in the project “Stratospheric Grand Touring” by Jack Watson.
The new Cartier pop up drives us in a multisensorial experience
To the occasion of the launching of its new perfume Carat, Cartier crosses again the limits of creativity with a multisensorial experience. The new fragrance of the House defines itself with seven shades of fresh flowers. Indeed, the in-house Perfumer, Mathilde Laurent inspired herself from the “diffraction of colors” to create an “abstract but living smell, like the light of the diamond“.
Just like the perfume, the “Mille Facettes” (one thousand facets) experience permits to test the different smells and to discover the iconic lines of the brand. Several activities are also proposed: portraits workshops, juices’ bar, photos and videos, engravings of bottles … Even the architecture of the store comes to remind the diamond shape of the bottles.
Cartier Mille Facettes pop up is available until November 4, 2018 at 121, rue Vieille du Temple in the 3rd arrondissement of Paris.
Charriol launches “Slim”, a range of chic watches for a younger audience
The new collection, SLIM, among the new launchings of this automn, wants to be young and chic, with a rebel spirit. As the watch is composed by a dial of 34mm of diameter, it will bring a special touch to your different looks during the day and night.
The minimalist dial in nacre or in colorful lacquer will let appear the brand in a discreet way. It can also be surrounded by 12 diamonds inlaid in each hour.
The bracelet keeps the signature of the Genevan House Charriol, the twisted cables and possesses a necklace of discreet security to be able to put it on quickly.
The prices strat at 990 CHF (866 euros) up to 3990 CHF (3489 euros).
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