Lotus unveiled an all-electric grand touring (GT) sports car in New York on Thursday. This is the latest step in the British carmaker’s plans to transform itself from a historic niche brand into a mass-market manufacturer. Target: sales of 150,000 cars a year by 2028.
Lotus Technology, one of the world’s leading manufacturers of luxury electric vehicles, announced Thursday the launch of Emeya, the company’s first hyper-GT electric vehicle and one of the most advanced in the world.
Emeya integrates Lotus’ 75 years of engineering and design expertise with cutting-edge innovations. Featuring the brand’s iconic active aerodynamics and powerful twin motors, Emeya can accelerate from 0 to 100 km/h in just 2.8 seconds, making it one of the world’s sportiest electric GTs.
Emeya also highlights Lotus’ market-leading charging capabilities, with the ability to recharge in just 5 minutes using a 350 kW DC fast charger for around 150 km of range. What’s more, Emeya has been designed using the latest sustainable materials to reduce its carbon footprint during production, which is scheduled to begin in 2024.
“We are proud and delighted to announce the launch of Emeya today,” said Qingfeng Feng, Managing Director of Lotus Tech. “In an increasingly demanding electric vehicle market, Emeya complements our strong offering in the luxury electric vehicle segment to better meet the growing needs and preferences of our customers. Lotus Tech is eager to begin this exciting phase as we continue to expand our model range.”
Its price is expected to range from £90,000 ($112,300) to £130,000, according to Lotus sales director Mike Johnstone.
Electrification target 2027
Emeya will join Lotus Tech’s range of luxury electric vehicles as the company advances its transformation into a fully electric, intelligent and sustainable luxury mobility provider by 2028. The launch of Emeya represents an important milestone in Lotus’s Vision 80 strategy and follows the first global deliveries of Eletre, the brand’s first hyper-electric SUV, which began in March this year.
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With over 190 stores in its global retail network, the company has booked global orders of around 17,000 units to June 30, 2023, for Eletre and Emira, the brand’s mid-engined sports car. With the company’s plan to further expand its product range via the launch over the next four years of Type 134, a D-segment electric SUV, and Type 135, an all-electric sports car, Lotus Tech expects to achieve a 100% electric vehicle portfolio by 2027.
As announced in January 2023, Lotus Tech has entered into a definitive agreement and plan of merger (Merger Agreement) with L Catterton Asia Acquisition Corp, a special-purpose acquisition company formed by affiliates of L Catterton, a leading global consumer-focused investment firm. The transactions contemplated by the merger agreement are expected to be completed during the course of the year. Lotus Tech will then become a publicly traded company with an enterprise value of approximately 5.6 billion US dollars.
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Featured photo : ©Lotus
