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This is the conclusion of the day organized by the Centre du Luxe et de la Création on June 15, 2023 on the theme: “What are the benchmarks and values shaping Luxury today?
The temptation is strong to see the soul of luxury as an entity separate from the world. We like to imagine that it inhabits an extraordinary place where time is suspended for eternity. It is animated by a sacred fire that gives it a spiritual character, removing it from the ephemeral and distancing it from contingencies. As such, it can never be shaped by the world.
Nevertheless, the speakers at the Luxury Summit invite us to resist this temptation and recognize that the soul of luxury is in fact eminently concrete.
The soul of luxury is a mirror of the world as a whole. Indeed, the presence of the golden ratio Phi in the proportions of certain brand creations illustrates this mirror play between the world and the soul of luxury.
It is also a mirror of the past, showing the history of mankind. Gilles Lipovetsky points out that there is no known society without luxury. The soul of luxury becomes a landmark of humanity.
By reflecting geopolitical issues, it is also a mirror of the present. The current success of luxury is on the one hand cathartic in a post-Covid context, and on the other symptomatic of the polarization of global wealth.
It also mirrors the future through its commitment to a spiral of innovation and constant renewal. Brands like Prada release new products every month, while others like Jaeger Lecoultre register 10 patents a year!
The soul of luxury is committed to the world’s livability, and is not content to simply reflect it. It influences the world’s major balances. In one of the morning’s round tables, Baptiste Abélès and Geoffroy Bunetel discussed the “neo-colonialist” or “multi-modal diplomat” role of luxury in tomorrow’s world.
Luxury transforms the world creatively through the use of materials. Alberto Cavalli develops this theme of the transformative power of luxury with his Homo Faber Guide project, which showcases the work of talented artisans. In this transformation, the soul of luxury engages with conscience, responsibly and ethically.
Ultimately, luxury brings that extra soul to the world that leads Dostoyevsky to ask the famous question: will beauty save the world? The soul of luxury inhabits the world with a great sensitivity that enables it to touch the very souls of individuals and territories.
The soul of luxury speaks to the very soul of the individual. It doesn’t just touch the exterior with all the bling and ostentation of luxury consumption. Again, Gilles Lipovetsky speaks of a sensitive, aesthetic soul driven by a quest for sensual, intimate pleasures.
Nathalie Bader, consultant and member of the Ritz Board of Directors, emphasizes the human dimension of luxury. She stresses that it’s respect for people (those who make and those who buy) that defines luxury, not what’s just expensive.
The soul of luxury is at home in our territories. The Luxury Summit chose to honor Franche Comté to illustrate the reciprocal relationship between luxury and the French territories. Luxury brings a breath of fresh air to local businesses, as demonstrated by the success of Gaspard de Moustier’s Coocou Cabanes, which offers tree houses for rent in the Territoire de Belfort. But it’s also in the territories that luxury draws the authenticity it needs to keep its soul alive. One example is the Ritz, which sources its ingredients within a 22 km radius of Paris and installs nesting boxes.
Another example is the Tree of Life sculpture created by Christofle for the 2020 World Expo in Dubai. The sculpture was crafted by Christofle’s haute orfevrerie workshops, giving it the impetus to spread luxury around the world.
In conclusion, it’s because the soul of luxury is not high up but firmly anchored in the world that it’s not in danger of losing its breath. Thanks to it, it will be able to use technological innovations and artificial intelligence to further increase its presence in the world, whether in its mirror functions, its large-scale commitment or its sensitivity to individuals and territories…
Read also >20th Luxury Summit: what are the creative trends ?
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This is the conclusion of the day organized by the Centre du Luxe et de la Création on June 15, 2023 on the theme: “What are the benchmarks and values shaping Luxury today?
The temptation is strong to see the soul of luxury as an entity separate from the world. We like to imagine that it inhabits an extraordinary place where time is suspended for eternity. It is animated by a sacred fire that gives it a spiritual character, removing it from the ephemeral and distancing it from contingencies. As such, it can never be shaped by the world.
Nevertheless, the speakers at the Luxury Summit invite us to resist this temptation and recognize that the soul of luxury is in fact eminently concrete.
The soul of luxury is a mirror of the world as a whole. Indeed, the presence of the golden ratio Phi in the proportions of certain brand creations illustrates this mirror play between the world and the soul of luxury.
It is also a mirror of the past, showing the history of mankind. Gilles Lipovetsky points out that there is no known society without luxury. The soul of luxury becomes a landmark of humanity.
By reflecting geopolitical issues, it is also a mirror of the present. The current success of luxury is on the one hand cathartic in a post-Covid context, and on the other symptomatic of the polarization of global wealth.
It also mirrors the future through its commitment to a spiral of innovation and constant renewal. Brands like Prada release new products every month, while others like Jaeger Lecoultre register 10 patents a year!
The soul of luxury is committed to the world’s livability, and is not content to simply reflect it. It influences the world’s major balances. In one of the morning’s round tables, Baptiste Abélès and Geoffroy Bunetel discussed the “neo-colonialist” or “multi-modal diplomat” role of luxury in tomorrow’s world.
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This is the conclusion of the day organized by the Centre du Luxe et de la Création on June 15, 2023 on the theme: “What are the benchmarks and values shaping Luxury today?
The temptation is strong to see the soul of luxury as an entity separate from the world. We like to imagine that it inhabits an extraordinary place where time is suspended for eternity. It is animated by a sacred fire that gives it a spiritual character, removing it from the ephemeral and distancing it from contingencies. As such, it can never be shaped by the world.
Nevertheless, the speakers at the Luxury Summit invite us to resist this temptation and recognize that the soul of luxury is in fact eminently concrete.
The soul of luxury is a mirror of the world as a whole. Indeed, the presence of the golden ratio Phi in the proportions of certain brand creations illustrates this mirror play between the world and the soul of luxury.
It is also a mirror of the past, showing the history of mankind. Gilles Lipovetsky points out that there is no known society without luxury. The soul of luxury becomes a landmark of humanity.
By reflecting geopolitical issues, it is also a mirror of the present. The current success of luxury is on the one hand cathartic in a post-Covid context, and on the other symptomatic of the polarization of global wealth.
It also mirrors the future through its commitment to a spiral of innovation and constant renewal. Brands like Prada release new products every month, while others like Jaeger Lecoultre register 10 patents a year!
The soul of luxury is committed to the world’s livability, and is not content to simply reflect it. It influences the world’s major balances. In one of the morning’s round tables, Baptiste Abélès and Geoffroy Bunetel discussed the “neo-colonialist” or “multi-modal diplomat” role of luxury in tomorrow’s world.
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