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At the Adobe Summit, which brings together digital experts from around the world, the eponymous software company and Prada yesterday announced a partnership that aims to reinvent, in real time, the Italian luxury group’s customer and digital experiences.
When one of the biggest Italian fashion houses and one of the most powerful software publishers meet, it creates sparks, or rather pixels.
During the Adobe Summit -the largest conference on digital experience in the world- Prada and the eponymous company have announced their collaboration. One of the goals of this collaboration is to increase the income of the luxury group and its customers, while building loyalty. The aim is to optimize the customer experience in all the group’s retail establishments, whether digital or physical.
The partnership covers all brands in the Prada portfolio, which includes Miu Mui, Prada, Church’s, Luna Rossa, Car Shoe and Pasticceria Marchesi.
“Today, we are pleased to announce another important milestone in our successful collaboration with Adobe, with the adoption of their unique customer data platform, to evolve the retail experience across all of our brands,” said Lorenzo Bertelli, marketing director and CSR manager at Prada. “This will allow us to engage and connect with every customer in the right place, at the right time and with the right content.”
The luxury retail sector is growing rapidly. And the major Houses are focusing more than ever on the customer experience, so they can renew and innovate.
“Adobe’s partnership with the Prada Group will enable them to extend their distinctive style and narrative through real-time personalized customer experiences across worlds, in-store and digital,” said Luc Dammann, president EMEA at Adobe.
The Italian group will adopt the Adobe Real-Time Customer Data and Adobe Journey Optimizer platforms, both of which are part of the Abobe Experience Cloud. The goal is to bring together large amounts of existing data to create customer profiles and deliver personalized experiences across any channel, in real time.
Personalized experience
When a customer registers on the platform, he/she allows salespeople to know when he/she visits a store, what his/her preferences are, and thus, to be able to provide a personalized experience. For example, a customer is looking for a particular model of bag online. He/she will be invited to discover the different colors in store, with the help of a salesperson ready to offer a customized experience. After leaving the store, the customer will receive online recommendations, product sheets and news based on their purchase, their in-store experience and their profile. So there is a before, during and after, with regular and always personalized follow-up.
A digital marriage
In addition to the two previously announced platforms, the Prada Group will continue to explore Adobe’s latest innovative technologies like Adobe Substance 3D. This other software allows retail simulations and the creation of clothing and accessory prototypes, using textiles as well as leather, while thinking about sustainable and environmental commitments.
Prada and Adobe, or how to design the customer experience with a new eye!
Read also >Prada: earnings ahead of expectations in 2022
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At the Adobe Summit, which brings together digital experts from around the world, the eponymous software company and Prada yesterday announced a partnership that aims to reinvent, in real time, the Italian luxury group’s customer and digital experiences.
When one of the biggest Italian fashion houses and one of the most powerful software publishers meet, it creates sparks, or rather pixels.
During the Adobe Summit -the largest conference on digital experience in the world- Prada and the eponymous company have announced their collaboration. One of the goals of this collaboration is to increase the income of the luxury group and its customers, while building loyalty. The aim is to optimize the customer experience in all the group’s retail establishments, whether digital or physical.
The partnership covers all brands in the Prada portfolio, which includes Miu Mui, Prada, Church’s, Luna Rossa, Car Shoe and Pasticceria Marchesi.
“Today, we are pleased to announce another important milestone in our successful collaboration with Adobe, with the adoption of their unique customer data platform, to evolve the retail experience across all of our brands,” said Lorenzo Bertelli, marketing director and CSR manager at Prada. “This will allow us to engage and connect with every customer in the right place, at the right time and with the right content.”
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At the Adobe Summit, which brings together digital experts from around the world, the eponymous software company and Prada yesterday announced a partnership that aims to reinvent, in real time, the Italian luxury group’s customer and digital experiences.
When one of the biggest Italian fashion houses and one of the most powerful software publishers meet, it creates sparks, or rather pixels.
During the Adobe Summit -the largest conference on digital experience in the world- Prada and the eponymous company have announced their collaboration. One of the goals of this collaboration is to increase the income of the luxury group and its customers, while building loyalty. The aim is to optimize the customer experience in all the group’s retail establishments, whether digital or physical.
The partnership covers all brands in the Prada portfolio, which includes Miu Mui, Prada, Church’s, Luna Rossa, Car Shoe and Pasticceria Marchesi.
“Today, we are pleased to announce another important milestone in our successful collaboration with Adobe, with the adoption of their unique customer data platform, to evolve the retail experience across all of our brands,” said Lorenzo Bertelli, marketing director and CSR manager at Prada. “This will allow us to engage and connect with every customer in the right place, at the right time and with the right content.”
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