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Blackpink, the South Korean K-pop group, is now attracting all eyes and over time, its singers have become true icons. A perfect opportunity for fashion and luxury companies, which see in these stars faces to represent them. Chanel, Dior or Bulgari, an overview of these promising partnerships.
K-pop, the musical genre from South Korea that has revolutionized the music industry, needs no introduction. Luxury brands, always looking for new inspirations, do not hesitate to collaborate with its very popular singers. This has resulted in a clear increase in sales. K-pop stars have a considerable influence on millennials and Gen Z (born between 1980 and 2010) worldwide.
Such is the case with Black Pink, a South Korean female group formed in 2016. Made up of four members, Jennie, Lisa, Jisoo and Rosé, it has established itself as iconic and has collaborated with major international brands like Adidas and Pepsi. But these women also have their own separate careers, associating their image with fashion and luxury houses, such as Chanel, Cartier or Tiffany & Co.
Jennie, muse Chanel and Calvin Klein
Jennie has been associated with a multitude of brands, such as South Korea’s Hera (luxury beauty products), KT Corporation (phone company), Chum-Churum (spirits), and Lotte Confectionery (food tech).
She landed her first major luxury contract in 2018 with Chanel Korea, which appointed her as a global ambassador. Since then, she is regularly seen in the front row of the fashion shows of the House of the Rue Cambon. Jennie was thus the face of the Coco Neige 2021-2022 campaign, in addition to representing the Coco Crush jewelry line. Her last appearance was at Chanel’s Fall-Winter 2023-2024 show during Paris Fashion Week.
Jennie was also chosen as the face of Calvin Klein for its spring 2021 collection, and has since collaborated with the brand for other collections.
Jisoo, face of Dior Beauty and Cartier
Jisoo, meanwhile, launched her solo career in 2018 as a model for South Korean cosmetics brand Kiss Me. Then, the artist landed her first international contract with French luxury fashion house Dior in 2019 as the brand’s local ambassador. She was then named one of Dior’s global ambassadors in 2021.
The K-pop idol has also been named Cartier’s muse in 2022, joining the Panther Community – the closed circle of personalities who collaborate with the House – alongside artists such as Annabelle Wallis, Ella Balinska, Chang Chen, and many others.
Lisa, partner of Bulgari, Celine, Mac, etc.
Lisa, the youngest member of Blackpink, is also the one of the group with the longest list of contracts. She is partnered with Bulgari, Celine and Mac Cosmetics, as well as with Adidas, Penshoppe, AIS Thailand, Chivas Regal and the South Korean cosmetics brand Moonshot. A real jackpot: in 2022, Korean media claimed that Lisa was asking for at least 600 000 dollars per sponsorship!
Bulgari and Lisa recently launched their “Bulgari Bulgari x Lisa Limited Edition” watch, which features an engraving “BVLGARI BVLGARI” in 18K rose gold. The special dial color reflects green, blue and purple hues. As a brand ambassador, Lisa also often wears the Serpenti collection, which has skyrocketing prices.
Rosé, allied with Yves Saint Laurent and Tiffany & Co
In 2020, Rosé landed her first major contract as a global ambassador for Saint Laurent, before becoming the face of YSL Beauty the following year. She also actively participates in the fashion shows of the House.
Rosé also collaborated with Tiffany & Co. in 2021. Her last appearance with the luxury jewelry house was for the Lock campaign, launched globally in January 2023. This marked Tiffany’s first jewelry collection for men and women.
Finally, in addition to being the face of major brands like Yves Saint Laurent and Tiffany & Co, Rosé is also the face of the Korean cosmetics brand Kiss Me with Jisoo.
Read also >Paris Fashion Week : Chanel puts the camellia at the heart of its show
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Blackpink, the South Korean K-pop group, is now attracting all eyes and over time, its singers have become true icons. A perfect opportunity for fashion and luxury companies, which see in these stars faces to represent them. Chanel, Dior or Bulgari, an overview of these promising partnerships.
K-pop, the musical genre from South Korea that has revolutionized the music industry, needs no introduction. Luxury brands, always looking for new inspirations, do not hesitate to collaborate with its very popular singers. This has resulted in a clear increase in sales. K-pop stars have a considerable influence on millennials and Gen Z (born between 1980 and 2010) worldwide.
Such is the case with Black Pink, a South Korean female group formed in 2016. Made up of four members, Jennie, Lisa, Jisoo and Rosé, it has established itself as iconic and has collaborated with major international brands like Adidas and Pepsi. But these women also have their own separate careers, associating their image with fashion and luxury houses, such as Chanel, Cartier or Tiffany & Co.
Jennie, muse Chanel and Calvin Klein
Jennie has been associated with a multitude of brands, such as South Korea’s Hera (luxury beauty products), KT Corporation (phone company), Chum-Churum (spirits), and Lotte Confectionery (food tech).
She landed her first major luxury contract in 2018 with Chanel Korea, which appointed her as a global ambassador. Since then, she is regularly seen in the front row of the fashion shows of the House of the Rue Cambon. Jennie was thus the face of the Coco Neige 2021-2022 campaign, in addition to representing the Coco Crush jewelry line. Her last appearance was at Chanel’s Fall-Winter 2023-2024 show during Paris Fashion Week.
Jennie was also chosen as the face of Calvin Klein for its spring 2021 collection, and has since collaborated with the brand for other collections.
Jisoo, face of Dior Beauty and Cartier
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Blackpink, the South Korean K-pop group, is now attracting all eyes and over time, its singers have become true icons. A perfect opportunity for fashion and luxury companies, which see in these stars faces to represent them. Chanel, Dior or Bulgari, an overview of these promising partnerships.
K-pop, the musical genre from South Korea that has revolutionized the music industry, needs no introduction. Luxury brands, always looking for new inspirations, do not hesitate to collaborate with its very popular singers. This has resulted in a clear increase in sales. K-pop stars have a considerable influence on millennials and Gen Z (born between 1980 and 2010) worldwide.
Such is the case with Black Pink, a South Korean female group formed in 2016. Made up of four members, Jennie, Lisa, Jisoo and Rosé, it has established itself as iconic and has collaborated with major international brands like Adidas and Pepsi. But these women also have their own separate careers, associating their image with fashion and luxury houses, such as Chanel, Cartier or Tiffany & Co.
Jennie, muse Chanel and Calvin Klein
Jennie has been associated with a multitude of brands, such as South Korea’s Hera (luxury beauty products), KT Corporation (phone company), Chum-Churum (spirits), and Lotte Confectionery (food tech).
She landed her first major luxury contract in 2018 with Chanel Korea, which appointed her as a global ambassador. Since then, she is regularly seen in the front row of the fashion shows of the House of the Rue Cambon. Jennie was thus the face of the Coco Neige 2021-2022 campaign, in addition to representing the Coco Crush jewelry line. Her last appearance was at Chanel’s Fall-Winter 2023-2024 show during Paris Fashion Week.
Jennie was also chosen as the face of Calvin Klein for its spring 2021 collection, and has since collaborated with the brand for other collections.
Jisoo, face of Dior Beauty and Cartier
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